Norma-Jean Rocky

B. Comm.

Norma-Jean became a WaterSMART Special Advisor in 2019 and has more than 10 years of progressive experience in Management Consulting and Human Resources. She specializes in strategic planning, community engagement, negotiation and market assessment and entry.

Most recently, Norma-Jean was the Senior Manager for Talent and HR Analytics at WestJet Airlines where she led initiatives focused on talent and performance management, HR analytics, and diversity and inclusion. Prior to her role at WestJet, she worked as a management consultant, advising various companies, governments, and non-profit organizations across North America on corporate strategy, marketing and sales, new market entry, financial planning, governance, charitable fundraising, market research, and business analysis.

Norma-Jean’s experience in stakeholder facilitation is crucial to her work at WaterSMART. Her background includes facilitating an oil industry consortium in the design and development of an industry governance group, leading discussions that identified core focus areas including technology development, research, community relations, and Indigenous engagement.

Her expertise in strategy development is also key to her work at WaterSMART. In Toronto, Norma-Jean worked with a climate change fund to develop their future strategy and delivery model. This work was successfully accomplished by engaging business, community and government stakeholders to identify interests, analyze global industry trends, and recommend the potential economic model for the fund. 

Norma-Jean’s impressive background also involves work on the Site C Hydroelectric Project negotiations. She assessed the impacts of Site C on a British Columbian municipality, and she supported the municipality through negotiations and a review with BC Hydro.

Norma-Jean is active in her community and volunteers for many organizations and boards, including Storybook Theatre, the UBC Alumni Association, and the Young Women in Business Network.

Growing up along the Thompson River and English Bay in British Columbia, sustainability is her primary interest. Norma-Jean is working to ensure that her three children experience the beauty, recreational and economic opportunities that our water resources offer.

Norma-Jean received her Bachelor of Commerce degree from the University of British Columbia in 2008.